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AFR: Tomcar Australia just may be the future

Nov 19, 2013
Articles / Press
Tomcar Australia roars along the road to success

"At a time when Australia’s biggest vehicle manufacturers have to be subsidised to the tune of $200 million a year to survive, how is it that a mere slip of a car maker based in Melbourne says the sky’s the limit?

Tomcar Australia just may be the future of manufacturing – small and focused on niche market segments to cater for individual needs rather than the mass market.

The company, which has recently produced its 34th vehicle, sells tiny but tough off-roaders on the internet. The cars look a tad like a 21st-century version of a Mini Moke, but chief executive David Brim says their low centre of gravity gives them the performance edge over the more fancied (so-called) off-road special utility vehicles."


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